In 1977, ahead of the release of what would become the phenomenon that is Star Wars, filmmaker George Lucas approached Mattel for a tie-up to produce licensed franchise toys. It refused, the deal went to Kenner, and the rest became history. Mattel’s resurrection was engineered three years later by a toy designer, Roger Sweet, and his brainchild, He-Man, a broad-shouldered action figurine with a power sword, on a mission to defend Castle........

© Indian Express