Beyond Instant: India’s Coffee Awakening

India’s coffee culture is evolving beyond instant blends, as consumers embrace speciality brews, artisanal roasting, flavour-forward beans and a deeper appreciation for craft coffee

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Every few years, the coffee market transitions towards a new trend or niche in the search of finding the next big thing. Home brewing, Vietnamese coffee, cold brews and matcha all have their place among coffee lovers, but today those who are serious about their daily cup are turning to specialty coffee.

India is finally developing a taste for homegrown specialty beans coffee, thanks to local roasters, access to the finest AAA-grade and specialty beans as well as easier access to retail consumers thanks to new channels.

This has paved the way for a big change in India’s coffee culture. The Indian consumer no longer wants a coffee that is little more than milk, sugar and a spoonful of instant coffee powder. They want to understand the origin of their coffee, explore distinct flavour profiles, experiment with home roasting and brewing, and savour every sip with greater intent and pleasure.

It is due to this shift that the country’s specialty coffee market is expected to more than double to $6.52 Bn by 2031 from $3.01 Bn in 2025.

“Conversations around single-origin coffees have become far more nuanced, with customers showing genuine interest in exploring something different with every visit,” said Rajat Luthra. CEO of Third Wave Coffee.

“Conversations around single-origin coffees have become far more........

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