TBPN Loved Advertising So Much It Built Sponsors Into the Show. OpenAI Bought the Whole Thing

As subscriber-supported creators reject brand deals, one tech show built a profitable media business by proudly putting advertisers on display.

EXPERT OPINION BY VICTORIA WATTERS, MEDIA ENTREPRENEUR

Subscriber-supported creators are on the rise, with those on platforms like Substack proudly professing they’ll never accept a sponsor dollar. They wear this stance like a badge of their independence, even their virtue. Meanwhile, lifestyle influencers are catching flak for “selling out,” slinging everything from cheap Amazon finds to GLP-1s to........

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