Gary Vaynerchuk Says Analog Is About to Explode. Here’s How to Win in the New Marketing Era

He calls it a barbell: push AI to its limit on one end, build unfakeable physical proof on the other.

EXPERT OPINION BY VICTORIA WATTERS, CO-FOUNDER, DRY ATLAS

Gary Vaynerchuk. Photo: Getty Images

Gary Vaynerchuk has been pushing his restaurant partners to open a venue that takes your phone at the door and seats you at a communal table with strangers. It sounds like a hospitality gimmick. But in a recent episode of TBPN, he framed it as a core business thesis. “Extreme AI, I think, is creating extreme analog,” he said. “I really do think it’s a barbell.” He’s bullish on physical retail, on concerts, on anything happening in a room you have to walk........

© Inc.com