She Went Looking for Answers About Her Baby’s Health. It Turned Into an Over $10 Million Startup

Cheryl Sew Hoy’s Tiny Health sells gut microbiome tests for infants, toddlers, and adults.

BY TOM FOSTER @TOMFOSTER2

Don’t call Cheryl Sew Hoy a serial entrepreneur. That makes it sound “like you’re just there to start companies over and over,” she says. “I prefer ‘repeat entrepreneur.’” She sold her first startup, a digital coupon platform, to Walmart, and helped launch a Malaysian government-funded tech innovation program to support entrepreneurship there and in the region. Sew Hoy, 43, landed on the idea for Tiny Health, a maker of gut microbiome test kits, when her first child was born with conditions that could be related to her gut microbiome. The company began........

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