The Safest Sentence in a Strategy Meeting Sounds Responsible. It Also Kills Decisions

The phrase shows up in nearly every strategy session, and it’s rarely the caution it sounds like.

EXPERT OPINION BY TEMILOLA AGBEDE

I was three hours into leading a quarterly strategy session when the room reached the moment it always reaches. Someone said the sentence that ends more strategic debates than it ever resolves: “We need to be more data-driven.”

Nobody disagreed, because nobody ever does. A whiteboard had three options written on it, half-erased and rewritten twice already, and the fastest way out of the........

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