Marketing’s Bottom Rung Is Being Automated Away. The Long-Term Cost Could Be Huge

The roles that once taught judgment, critical thinking, and decision-making are becoming harder to find.

EXPERT OPINION BY ROBERT GILLESPIE, AI MARKETING EXPERT

The American Marketing Association’s new 2026 State of Marketing Careers Report contains one line every business leader should read twice: “Companies are not hiring less judgment. They are hiring........

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