JetBlue’s Mint Makeover Reveals a Bigger Business Trend

Premium isn’t just a price point. It’s a strategy.

EXPERT OPINION BY PAULA CONWAY

Illustration: Inc.; Photos: Courtesy Jet Blue

Airlines have always tried to differentiate themselves by offering the best fares. But with surging fuel costs leading to larger surcharges, passengers looking to spend less are being asked to pay for historically free amenities.........

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