ChatGPT Keeps Sending Customers to the Part of Your Website Nobody Manages

AI decides who gets the visitor. Your website decides whether the visitor stays.

EXPERT OPINION BY PAM DIDNER, B2B MARKETING CONSULTANT AND AI STRATEGIST

There’s a page on your website that receives roughly a quarter of your AI-referred visitors, and I’d wager nobody at your company has looked at it this year. It’s your internal search results page—the screen a visitor sees after typing a question into your site’s search box.

Previsible’s new study of 6.77 million AI referral sessions across 166 websites found ChatGPT sends 28.8 percent of the traffic it refers........

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