AI Made Everyone in Your Company a Storyteller. That’s Exactly Why You Need to Draw This Line

Decide who owns the story before the next launch, not during it.

EXPERT OPINION BY PAM DIDNER, B2B MARKETING CONSULTANT AND AI STRATEGIST

A marketing VP I advise called me last month with a problem that had nothing to do with budget or headcount. Her product team had started producing its own launch videos and infographics. At some point, they’d brought in a storytelling agency to train up their skills, and once the training was done, the team kept going: creative development, outreach content, campaign assets—the whole stack of marketing used to own alone.

Her first instinct was to treat it as a turf fight. I told her it isn’t. It’s a “who owns what, and when”........

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