The End of the Dollarita? Why Iconic Applebee’s Deals Are Becoming Harder to Find
The End of the Dollarita? Why Iconic Applebee’s Deals Are Becoming Harder to Find
The affected restaurants include long-standing locations near major tourist destinations such as SeaWorld and Walt Disney World.
BY MOSES JEANFRANCOIS, NEWS WRITER @MOSESJEANS
Half-priced apps and Dollarita deals are slowly disappearing.
A recent bankruptcy filing showed 10 stores in Florida and Georgia owned by an Atlanta-based Applebee’s franchisee have shuttered. Court records note that the franchisee operates through a holding company, NRPF Group Two, Neighborhood Restaurant Partners Florida, and several subsidiaries. Collectively, the entities own more than 50 Applebee’s locations across Florida, Georgia, and Alabama.
The affected restaurants include long-standing locations near major tourist destinations such as SeaWorld, Walt Disney World, and the Daytona International Speedway.
As of December 2025, Applebee’s operated approximately 1,520 franchised locations.
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Burdensome Properties
According to Fast Company, the locations were described by NRPF as “unprofitable,” with the properties being “burdensome” and providing little to no value for the company.
The recent chapter 11 filing comes after the company already closed 14 stores over the past year and struggled to find a buyer for the remaining business. According to bankruptcy documents filed in the Northern District of Georgia and obtained by Restaurant Business, Neighborhood Restaurant Partners reported assets of $1 million to $10 million and liabilities of $10 million to $50 million. The company also owes more than $13 million to lender Equity Bank.
NRPF is seeking to reject the leases at the 10 properties in Florida and Georgia where the locations have shuttered, according to court documents. Applebee’s restaurants had operated at the locations for more than a decade in some cases, with one lease dating all the way back to 1995.
