FiiZ Is Selling Soda Shop Nostalgia to a Generation That Never Lived It

The Utah-based chain is leaning into customization and old-school marketing.

EXPERT OPINION BY MARC BERMAN, FOUNDER AND EDITOR-IN-CHIEF, PROGRAMMING INSIDER

You don’t have to remember something to feel nostalgic for it.

That’s part of the business opportunity behind FiiZ Drinks, a Utah-based specialty soda company founded in 2014.

FiiZ is benefiting from the........

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