The Parent Company of Jack Daniel’s Reported Flat Whiskey Sales. Another Part of the Business Grew 20 Percent

While Brown-Forman’s whiskey sales were flat in the first quarter, one aspect of the business surged. Experts attribute it to a change in consumer needs.

BY LUCIA AUERBACH, NEWS WRITER

The parent company of Jack Daniel’s missed its sales estimates for the first quarter. Now it’s putting a greater emphasis on its burgeoning ready-to-drink portfolio.

On Wednesday,........

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