Ally Didn’t Just Sponsor Women’s Sports, It Helped Build the Market. Now It’s Reaping the Rewards

Great brands don’t follow markets. They help create them.

Illustration: Inc; Photo: Adobe Stock, Ally Bank

The WNBA All-Star Game drew 19,783 fans to Chicago’s United Center on July 25, the largest crowd in the event’s history. The broadcast averaged 3.2 million viewers on ABC, up 44 percent from last year, according to........

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