When Effort Equals Reward: Studies Reveal How to Keep Trying Even When Other People Would Quit

Want to achieve a huge goal? First, redefine “success.”

EXPERT OPINION BY JEFF HADEN @JEFF_HADEN

Illustration: Getty Images

I know two people who recently tried to start their own businesses. (They kept their full-time jobs, an approach Arnold Schwarzenegger and Richard Branson both recommend.) Despite their best efforts, both of their businesses failed.

One of them immediately launched........

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