Why Nabisco’s 100-Calorie Pack Failed in the 2000s—And How a New Wave of Founders Finally Cracked the $1B Code

From 170-calorie meat sticks to freeze-dried fruit chips, how a multi-billion-dollar portion control market rose from the ashes of a legacy snack flop.

EXPERT OPINION BY JAMES F. RICHARDSON, PHD, FOUNDER, PREMIUM GROWTH SOLUTIONS

Photos: Adobe Stock; Courtesy Companies

Before GLP-1 medications took off, the food and beverage industry tried all sorts of innovations to aid weight loss, starting with diet soda in the 1950s. SlimFast in the 1970s. Lean Cuisine in the 1980s. Snackwells in the 1990s. South Beach........

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