Blind Faith in New Technology Is a Startup Trap. Customers Still Want the Same 4 Things

Buyers want to know what your product or service is going to do for them, plain and simple. The further you move away from that simple desire, the less likely it is to succeed.

EXPERT OPINION BY HOWARD TULLMAN, GENERAL MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH INVESTORS @TULLMAN

We’ve all come to be such rabid believers in the power and ability of all kinds of new technologies that we think that blindly relying on the strength of our tech alone will be sufficient to get us over the goal line. Sadly, this has never been the case. It’s a necessary element to be sure, but never sufficient standing alone to get the job done, and acting otherwise is just another trip down Memory Lane to the Field of Dreams where people swear that “if you build it, they will come.” Whom the “they” are is never that clear at the outset and unfortunately, it’s just as likely in some cases to be creditors rather than customers showing up at your doorstep if you’re not careful.

Interestingly enough, this attitude seems to be present even in new business ventures where the driving components for success have little or........

© Inc.com