The Futurist Who Helped Define Tech Trend Reports Just Killed Them (Literally)

At SXSW, Amy Webb declared the end of the annual trend report—and warned that leaders are missing the bigger story.

Unless you spend your time in boardrooms and C-suites, there’s a decent chance you’ve never heard of the Future Today Strategy Group (FTSG). There’s also a better-than-decent chance you’ve encountered its influence.

Every year, the consulting firm publishes a massive tech trends report that maps........

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