Why Starting a Business After 40 Is the Smartest Move You’ll Ever Make

This isn’t your first act. It’s the one where everything finally clicks.

BY ELIZABETH GORE, CO-FOUNDER AND PRESIDENT @ELIZABETHGOREUS

Let’s be honest. I’m 48, perimenopausal, raising two kids, caring for my mom, and married to a man I occasionally see. So, when I hear about 20-year-olds launching companies in their dorm rooms, I want to barf. 

Here’s the reality no one talks about enough. The average age of U.S. business owners is 45. Starting a business after........

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