They Tracked Followers and Traffic for Years. Now, These 4 Founders Say Those Metrics Are a Waste of Time

These are the metrics that really matter.

At some point, every founder has opened a dashboard and mistaken volume for clarity. There are numbers for traffic, leads, churn, sales, cash, product usage, customer satisfaction, and nearly every other part of the business. But more metrics do not make the business easier to understand. They do, however, make it easier to avoid the harder question: which numbers actually tell you what to do next?

We asked four founders which metrics they check every week, which ones they’ve stopped watching, and what they wish they’d........

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