She Couldn’t Hire the Talent Her Business Needed. So She Bought the Company That Had It

Hiring asks you to evaluate a story. An acquisition lets you examine financials, contracts, clients, and real performance.

EXPERT OPINION BY CHRISTINE SLOCUMB, ENTREPRENEUR AND ADVISOR

Heather Whaling, founder of the Columbus, Ohio-based communications firm Geben Communication. Photo: Courtesy Subject

As an entrepreneurial leader, you probably have at least one role you can’t fill. Maybe it requires a technical skill nobody in your network has. For me, it was business........

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