Kylie Jenner Was Dolce Glow’s First Celebrity Client. The Brand Grew by Treating Everyone Like a Star

Isabel Alysa explains why consistency, customer experience, and status-blind service are what build a lasting business.

EXPERT OPINION BY CARLY LONG

Dolce Glow founder Isabel Alysa. Illustration: Inc; Photo: Dolce Glow

A common misconception in marketing is to overestimate the value of attention—and underestimate the value of how people feel once they arrive. 

I found myself thinking about that distinction while speaking with Isabel Alysa, founder of Dolce Glow. Her client list reads like a red carpet: Kylie Jenner, her very first celebrity client,........

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