Jennifer Garner Says Once Upon a Farm’s $724 Million IPO Wasn’t Just About Growth. It Came Down to 1 Question

The actress and co-founder explains why what a company protects at the beginning can shape what customers expect for generations.

EXPERT OPINION BY CARLY LONG

Jennifer Garner. Photo: Courtesy Once Upon A Farm

Jennifer Garner lit up telling me about a trip to Saskatchewan for Once Upon a Farm, the organic kids’ food company she co-founded.

Her excitement was palpable. But somewhere between the oats, pollinator fields, and five-foot-tall clover, I heard a bigger story about two ideas that seem to look in opposite........

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