A Brand’s Real Legacy Isn’t Whether It Survives. It’s What Survives Because the Company Existed

For luxury and hospitality brands, knowing what to preserve can strengthen loyalty, originality, and long-term relevance.

EXPERT OPINION BY CARLY LONG

Illustration: Adobe Stock

Natalie Denyse spends an unusual amount of time paying attention to industries that have very little to do with her own.

For more than a decade, she’s worked........

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