Standing Firm Paid Off: Why Companies That Maintained DEI Outperformed Competitors

New UC Berkeley research shows S&P 500 companies that stood by their diversity programs performed just as well—or better—than those that folded under political pressure.

BY BRUCE CRUMLEY @BRUCEC_INC

President Donald Trump. Photo: Getty Images

On Tuesday, consulting giant Deloitte joined a growing list of companies that have committed millions of dollars to out of court settlements resolving Department of Justice litigation targeting corporate diversity, equity, and inclusion (DEI) practices. Many of those firms now consider such payments an unfortunate cost of doing business under the Trump administration, though far more have instead dumped the policies to avoid trouble they may attract. But now, a new study shows that companies that have stuck to their DEI guns despite the political pressuring have flourished as well—or better—than those........

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