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The Lean Startup Playbook Forgot Something Important: These 5 Mental Skills Determine Whether Your Idea Survives

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21.07.2026

The Lean Startup Playbook Forgot Something Important: These 5 Mental Skills Determine Whether Your Idea Survives

A business school professor shares the mental roadblocks that keep people from innovating.

BY BRIAN CONTRERAS, STAFF WRITER @_B_CONTRERAS_

The “lean startup” playbook for rapidly building and testing new business ideas is so popular that even if you don’t know it by heart, you’re probably still familiar with many of its core ideas: pivoting, failing fast, minimum viable products.

So why, asks Andy Molinsky—a professor of management and organizational........

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