How This Founder Grew Her Brand’s TikTok Shop Revenue 10x in Just One Year

Lillian Tung’s experimentation with new sales channels has her body care brand Fur set to earn six figures in revenue from TikTok this year.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Fur skincare founder Lillian Tung. Photos: courtesy company

As the co-founder and chief marketing officer of an omnichannel consumer packaged goods brand, Lillian Tung is always attuned to the different ways people shop.

She and her best friend Laura Schubert launched hair and body care company Fur as a direct-to-consumer business in 2016, then expanded by landing wholesale deals with local New York City salons and estheticians. Today, the brand sells its products—which fight ingrown hair, dry skin, and razor burn and are safe to use in intimate areas—through several channels, including its own website, Ulta, Amazon, and more than 20,000 wholesale partners.

“In order to be a nimble brand, you have to be where the consumer is,” Tung says.

So when the marketer noticed........

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