For SMBs and Startups, Snap and Reddit Are Becoming New Advertising Power Tools

The social platforms are highlighting their ability to reach business decision‑makers as they aim to diversify ad revenue.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc; Photo: Getty Images, Snapchat

Both Reddit and Snap recently released reports touting their platforms’ ability to reach business decision-makers. In doing so, the social media companies seem to be targeting a new customer segment for their advertising businesses: business-to-business marketers.

Snap’s report, which it conducted in partnership with consumer research company GWI and released........

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