Former Nike marketers Sanja Komljenovic and Ramonita Smith spoke about the importance of storytelling at the Inc. 5000 conference.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Sanja Komljenovic, founder and CEO of ONA Creative and Ramonita Smith, senior director of strategy at ONA Creative and co-founder of the Focus Group. Photography by Nathan Bajar

“If we asked you what Nike sells, some of you might say shoes or apparel,” Ramonita Smith, senior director of strategy at ONA Creative and co-founder of the Focus Group, said at the Inc. 5000 Conference in Phoenix last Thursday.

The reality, however, is different. Here’s what Smith says she and

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