Serena Williams Has Backed 100 Startups and 16 Unicorns. Here’s Where Her New Starfire Venture Fund Is Looking to Invest

The new fund comes as Serena Ventures grows into its next phase under the leadership of both Williams and general partner Beth Ferreira.

Serena Williams. Photo: Getty Images

When Fast Company broke the story of Serena Williams’ new fund—Starfire—in an interview with Robert Safian, the venture ecosystem paused for a moment to take note. 

The seasoned investor, 23-time Grand Slam winner, and “GOAT” of professional tennis has been operating under her own name—Serena........

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