Since 2023, Buc-ee’s Has Filed 27 Trademark Cases. Small Businesses Are Paying the Price

The Texas-based chain has accelerated its trademark challenges during its multistate expansion, pursuing businesses with similar names, logos, and animal mascots.

BY AMAYA NICHOLE, NEWS WRITER

Buc-ee’s in Luling, Texas. Photo: Getty Images

Buc-ee’s is building a reputation when it comes to trademark lawsuits. More people are taking........

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