How This Homeowner Made an Extra $100,000 by Letting AI Replace His Real Estate Agent

A South Florida CEO skipped the realtor and let AI handle everything from pricing to curb appeal.

BY AMAYA NICHOLE, NEWS WRITER

Illustration: Inc.; Photos: Getty Images; Adobe Stock

Most homeowners spend months stressing over pricing, staging, and negotiations. A Florida CEO decided to turn to ChatGPT instead and says that it saved him thousands of dollars.

Before scheduling an open house, Robert Levine turned to ChatGPT for the home selling process. Through simple prompts during the home-selling journey, Levine and his wife prompted AI to take over everything from marketing and planning to pricing and negotiating.

Ultimately, they ended up selling of their Cooper City, Florida home for $954,800—$100,000 more than what real estate agents estimated the home’s value to be, he says.

“When we met with real estate agents they lacked confidence in pricing,” Levine told Fortune. “ChatGPT gave us more confidence in price points of where the market was going.”

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He ultimately showed his home to 15 prospective buyers, one-third of whom submitted an offer. According to Levine, despite not having the best view, the largest lot, or being the most updated property in the area, the home sold for one of the highest per-square-foot prices in the market.

“It pushed us through all of that, including small things that I would have never thought of,” Levine said. “The first impression is important. We hear that all the time about curb appeal. But also when they walk into the house, they don’t want to see scuffs on the wall.”

As the CEO of strategic consulting firm ComOps, the father of three isn’t new to using AI. In his work he guides casinos and hospitality brands on how to leverage emerging technology. So turning to AI felt natural. “I really wanted to challenge myself to use AI for the entire journey, not just piecemeal,” Levine told NBC Miami.

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