This Viral Gen-Z Clothing Brand Went From $100,000 to $16 Million—and Now It’s Coming to Target

Parke, known for its logo sweatshirts, is a hit with the TikTok crowd.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc; Photos: Adobe Stock; Courtesy Target

Gen Z’s favorite sweatshirt is coming to Target. Parke, the clothing brand known for its logo crewnecks that have flooded high schools and college campuses in recent years, is expanding its reach into one of the country’s largest retailers with an exclusive new collection. 

The limited-edition drop, which Target says was designed in close collaboration with Parke founder and CEO Chelsea Parke Goles, will include loungewear, ready-to-wear sets, denim, accessories, and the brand’s first foray into swimwear. Of course, there will be plenty of Parke’s........

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