Protein seems to be everywhere lately. When you think of protein-rich foods, waffles, biscuits and crisps probably don’t come to mind — but, a number of protein-enriched snack foods like these have risen in popularity, and people are embracing them to increase their protein intake.

Seventy one percent of Americans say they’re trying to eat more protein (up from 59% in 2022), according to the International Food Information Council’s 2024 Food and Health Survey.

“I definitely believe that people have become protein-obsessed over the past decade,” Michael Reavis Jr., a clinical dietitian at the University of Maryland Medical Center, told HuffPost. “I think this comes from a generally good place. That being, consistent protein intake has a ton of benefits.”

Danielle Davis, a sub-specialty dietitian at NYC Health Hospitals/Bellevue, told HuffPost that she believes people are generally more interested in nutrition and wellness lately, and that’s led them to consider their protein intake.

“Culturally, as humans, we are constantly looking for the brass ring, the one thing that will help us attain the next thing, and it right now seems to be protein,” she said.

Protein is one of the three essential macronutrients, along with fat and carbs, that your body needs to function properly. But are packaged foods with protein added the best source of the nutrient? Dietitians explain what you should know.

How much protein do you need?

Many products with added protein can contain as much as 20 grams per serving, “allowing intake to add up quickly,” Reavis said.

The average adult needs about 0.8 grams of protein per kilogram of body weight every day. To get an idea of your protein needs, divide your body weight in pounds by 2.2 (to convert it to kilograms), and then multiply it by 0.8. A 150-pound person needs about 55 grams of protein a day, for example.

However, that varies depending on your activity level, age, fitness........

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