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When it comes to work, mums are damned if they do and damned if they don’t.

Those who work in the home (and yes, childcare and housework are very much “real” labour) often feel judged for being “spoiled,” while mums who work for a company can face professional prejudice alongside exhausting hours.

Whether they work in the home or outside of it, mothers are far more likely than fathers to shoulder the bulk of the emotional and cognitive load.

But the term “tradwife” is often used to refer to a woman who “embraces traditional gender roles” as a part of an online, “ultraconservative” performance, Merriam-Webster explains; not a regular stay-at-home mother.

A “tradwife” will often create content or speak about her role as a homemaker online, sharing the joys of not working while pocketing thousands in brand........

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