Justin Bieber on stage at the 2026 Grammys on Sunday night

Justin Bieber certainly turned heads at the recent Grammy Awards when he performed in nothing but his satin boxers – but it turns out this was actually a subtle marketing opportunity.

During a very stripped-back performance of Yukon on Sunday night, the Canadian star took to the stage in just lavender boxer shorts and socks, debuting a rumoured new tattoo in honour of his wife Hailey in the process.

It now looks like Justin – who was nominated for four gongs at the ceremony – was also using his return to the Grammys stage to market his own fashion brand, Skylrk, as it’s since........

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