In the age of hybrid warfare, where narratives can influence national security as profoundly as military operations, information has emerged as a strategic asset. On India's sensitive northern frontiers, where every development is closely watched both within the country and beyond its borders, the responsibility of communicating the truth demands professionalism, credibility and unwavering commitment.

For the past seventy-five years, the Public Relations Unit (PRU), Jammu has quietly fulfilled this responsibility. While soldiers have defended the nation's borders, PRU Jammu has safeguarded the information domain - ensuring that the stories of courage, sacrifice, humanitarian service and national commitment reach citizens accurately, responsibly and without compromising operational security. As the Unit celebrates its Platinum Jubilee on 1 July 2026, it stands not merely as a media organisation but as one of India's oldest and most respected institutions of strategic communication.

Raised on 1st July 1950 under the leadership of Major D.C. Kapur (First Defence PRO of Jammu), the Unit came into existence at a defining moment in independent India's history. Barely three years after Independence and in the aftermath of the first conflict in Jammu and Kashmir, the Government recognised the importance of establishing an authentic bridge between the Defence Forces, the media and the people. Since then, twenty-two Defence Public Relations Officers have led the Unit, each contributing to an enduring legacy built on credibility, professionalism and public service.Over the decades, PRU Jammu has evolved into the principal communication interface of the Ministry of Defence in the Jammu region. The Unit represents the Indian Army, the Indian Air Force, Project Sampark of the Border Roads Organisation, the National Cadet Corps and several other Ministry of Defence establishments. It coordinates media engagement, manages strategic communication during military operations, facilitates national and international media, counters misinformation, projects nation-building initiatives and........

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