‘Mark Zuckerberg will love The Social Reckoning’: Sony trolls the Meta CEO with an Instagram ad

Aaron Sorkin’s The Social Reckoning just opened in U.S. theaters, and Sony Pictures is promoting it with a spot that takes a direct shot at Meta CEO Mark Zuckerberg, the film’s antagonist. The ad is running on Meta’s own platforms.

The ad intercuts scenes of Jeremy Strong as Zuckerberg, including a shot of him wearing headphones, with on-screen text that reads, “Mark Zuckerberg will LOVE The Social Reckoning*.” As Strong’s Zuckerberg looks puzzled and concerned, the asterisk gets its payoff: “*Instagram doesn’t fact-check most ads. Why should we?” The spot closes with the character asking, “Did you know this was happening?” before the title card appears.

The opening line is an intentional misdirect. Neither Zuckerberg nor Meta has commented publicly on the film, but the CEO has never hidden his feelings about Sorkin’s last take on him. In a 2014 public Q&A, Zuckerberg said the makers of 2010’s........

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