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‘GTA 6’ Hits No. 1 On Netflix And Catapults Streamer’s Web Viewership 125%

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When Netflix announced a partnership with Rockstar for a special look at Grand Theft Auto 6, it left many video game enthusiasts scratching their heads. The idea was novel, but there would only be a six-hour window of exclusivity before Rockstar put the entire preview on YouTube.

Well, the promotional gambit seems to have worked.

The GTA 6 Extended Look sped to the top of Netflix’s top-10 movie list, where the 26-minute showcase was listed as a film rather than a one-off TV episode. It has blown by former feature-length Nos. 1 The Last House, To Catch a Cheater and Facing El Chapo.

It’s not just the game showcase’s ranking that’s impressive. Analytics firm Sensor Tower (via IGN) compared its viewership to........

© Forbes