Tech marketing often focuses on the now, and usually doesn’t spend a lot of time looking at legacy—though quite frankly, many of today’s “legacy” tech companies have only been around for one generation. But software and analytics company SAS is an exception to the rule, celebrating its 50th anniversary this year.

SAS CMO and Executive Vice President Jennifer Chase has spent the last 27 years climbing the corporate ladder at the company. She told me she feels like SAS has given her several different careers. She started working in analyst relations, then with clients in the R&D department, then to customer support, and finally coming back to marketing. She says the wide-ranging experience—as well as the front-row seat to the evolution of technology and how customers use it—helps her more easily talk about the differentiators of SAS, which is important as the analytics space becomes more crowded.

I talked with Chase about her journey with SAS and how to market a legacy company—especially as it adds AI to the mix—this summer on the sidelines of the SAS Innovate conference in Washington, D.C. An excerpt from our conversation is later in this newsletter.

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Most people outside of the White House don’t view President Donald Trump’s signature policies as fun and games, to put it lightly. Inside the White House, however, speeches and social media posts—sometimes using copyrighted music regardless of the owner’s objections—extolling the administration’s crackdown on immigrants, construction of a border wall, and efforts to get often-controversial legislation to Congress are common.

Last weekend, the White House brought its take on several controversial policies to a retro-style “Arcade” page on its official website. Forbes senior contributor Leslie Katz writes a White House official said in an email the games are “an effort to further contrast between a culture of fun and winning and the dark socialist vision Democrats have for America.” Critics, meanwhile, have called the games—especially those focused on deporting immigrants—inappropriate and inhumane.

The Arcade page also seems to be violating copyrights of several decades-old games including Snake, Flappy Bird and Duck Hunt. The retro Sega logo even turns into “MAGA” in the X post announcing the new site. Sega, Nintendo and Microsoft have stayed relatively quiet thus far, and Forbes’ Mary Whitfill Roeloffs........

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