menu_open Columnists
Megan Poinski

Megan Poinski

Forbes

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

How To Prepare For AI Cybersecurity Attacks

How To Prepare For AI Cybersecurity Attacks
previous day 2

Forbes

Megan Poinski

Building Brand Trust With Alexa And AI Shoppers

Building Brand Trust With Alexa And AI Shoppers

Amazon has dominated the world of e-commerce for decades, offering a wide range of products from thousands of brands and sellers. It’s also been...

wednesday 5

Forbes

Megan Poinski

How To Avoid Getting Burned By Your AI Budget

How To Avoid Getting Burned By Your AI Budget

On top of corporate expenses climbing ever higher, the budgeting process itself has gotten more complicated, too. This last year, big AI spending...

22.09.2026 6

Forbes

Megan Poinski

How Leaders Can Extend Themselves With Digital Twins

How Leaders Can Extend Themselves With Digital Twins
21.09.2026 7

Forbes

Megan Poinski

How To Establish Strong AI Governance

How To Establish Strong AI Governance

AI governance is one of the hottest topics in the tech sphere today, but it’s been at the center of Navrina Singh’s mind since 2020, when she...

17.09.2026 10

Forbes

Megan Poinski

How Monumental Sports & Entertainment Turns ‘Full Stack’ Ownership Into A Power Play

How Monumental Sports & Entertainment Turns ‘Full Stack’ Ownership Into A Power Play

Monumental Sports & Entertainment owns not only the NBA’s Washington Wizards, NHL’s Washington Capitals and WNBA’s Washington Mystics, but...

16.09.2026 8

Forbes

Megan Poinski

How AI Changes Deal Math

How AI Changes Deal Math

Everyone knows AI can help a company become more efficient, do more deeply researched work, create more accurate projections and improve execution....

15.09.2026 10

Forbes

Megan Poinski

After 9/11, This CEO Made ‘Never Forget’ His Personal Mission

On September 11, 2001, Joe Daniels was running a bit late to work. He was working for McKinsey, and had spent about five months on site at the...

11.09.2026 10

Forbes

Megan Poinski

How Appian Gets Through The SaaS-pocalypse With ‘Serious AI’

In the last few years, several companies have pivoted toward AI—with varying success. Some transitions have felt clunky, as companies in entirely...

10.09.2026 10

Forbes

Megan Poinski

How To Market A Legacy Company Like A 50-Year-Old Startup

Tech marketing often focuses on the now, and usually doesn’t spend a lot of time looking at legacy—though quite frankly, many of today’s...

09.09.2026 10

Forbes

Megan Poinski

AI And The New Speed Of Finance

Adding AI to your department also raises expectations. And while AI isn’t perfect—especially for deterministic functions like budgets and...

08.09.2026 10

Forbes

Megan Poinski

Building The AI-Powered Fan Experience

Monumental Sports & Entertainment has a unique handle on D.C. and national sports and entertainment culture. The company owns three major...

03.09.2026 10

Forbes

Megan Poinski

Inside The AWS ‘Tiger Team’ Approach To AI

CMOs can sometimes feel like the ambassadors of their brands to the world, which is the way Julia White presents herself. But, as vice president and...

02.09.2026 10

Forbes

Megan Poinski

How To Pivot Without Losing The Plot

Ask Gary Vecchiarelli what he does, he will say that he’s president and CFO at CleanSpark. But if you ask him what CleanSpark does, the answer gets...

01.09.2026 10

Forbes

Megan Poinski

The Case For Stakeholder Capitalism—And How To Make It Work

Stakeholder capitalism is a relatively new way to look at the business ecosystem. Bijal Shah, the CEO of workforce education and talent pipeline...

31.08.2026 10

Forbes

Megan Poinski

How To Close The AI Security Gap

AI brings both risk and opportunity to businesses. Stu Bradley, the senior vice president for risk, fraud and compliance for data management and...

27.08.2026 10

Forbes

Megan Poinski

220 Years Of Staying Power: How Colgate-Palmolive Continues Growth

Colgate-Palmolive isn’t quite as old as the United States, but it’s close. The stable of household essential brands turned 220 this year. It’s...

26.08.2026 20

Forbes

Megan Poinski

What CFOs Need Before An IPO

After some slow years for public debuts, 2026 is a banner year for IPOs. This year has seen the biggest-ever IPO, with SpaceX’s blockbuster market...

25.08.2026 10

Forbes

Megan Poinski

How Loyalty Drives Growth At Cava

Brett Schulman started his professional career as an investment banker, and though he loved the principles of finance, he found his job unfulfilling....

24.08.2026 20

Forbes

Megan Poinski

A Leader’s Guide To Agentic Governance

In an interview, Yahoo CISO Sean Zadig told me agentic AI is putting storied tech firms—even giants like Yahoo—in uncharted waters. “As an...

17.08.2026 20

Forbes

Megan Poinski

Why AI Will Always Need Humans

This year, data management and analytics platform SAS is among the first in the software space to celebrate the milestone of 50 years in business....

13.08.2026 10

Forbes

Megan Poinski

How Bayer Used AI To Increase ROI On Targeted Ads

People in the marketing business know that the true power AI unlocks has more to do with improving strategies and targeting, and less to do with...

12.08.2026 30

Forbes

Megan Poinski

How CFOs Can Plan Amid Today’s Uncertainty

When President Donald Trump was elected to his second term, he made it clear that he would lean heavily on new tariffs. The last year and a half has...

11.08.2026 20

Forbes

Megan Poinski

How To Lead A Company Through Activist Pressure

Twilio was founded in 2008 as a voice API company, and quickly grew into something much bigger. It went public in 2016, and business boomed as the...

10.08.2026 20

Forbes

Megan Poinski

How Google Cloud Designs AI That Integrates, Not Just Innovates

AI alone won’t transform your business. It has the potential to speed up workflows, improve CX and sales, perform useful research in seconds, and...

06.08.2026 30

Forbes

Megan Poinski

The CMO Behind WeWork’s Brand Reset

At Forbes, we consistently recognize the best in business and innovation, but this week we got to do it from an entirely different platform. I was...

05.08.2026 20

Forbes

Megan Poinski

Why CFOs Need Supply Chain Visibility

Business today has a deep and ever-changing degree of global challenges. The ebb and flow of the U.S. war on Iran has been roiling commodity access...

04.08.2026 20

Forbes

Megan Poinski

Why AI Governance Is More Important Than Speed

KPMG U.S. Chair and CEO Timothy Walsh has spent his entire career with the audit and advisory firm. “My last non-KPMG job was at the Olive Garden...

03.08.2026 20

Forbes

Megan Poinski

The AI Math To Do Before Laying Off Employees

In the past year, many companies have made headlines for massive job cuts because of AI automation. And while these cuts have quickly reduced...

30.07.2026 20

Forbes

Megan Poinski

Marketing Meets Music: How Brands Are Striking The Perfect Melody

It’s been nearly 45 years since MTV launched, making music videos a part of how people experience music. The craft, messages and distribution of...

29.07.2026 20

Forbes

Megan Poinski

Why Quarterly Reports Aren’t Going Away, Regardless Of SEC Rules

In early May, SEC Chairman Paul Atkins officially announced a proposed rule ending the quarterly reporting requirement for public companies. Under...

28.07.2026 20

Forbes

Megan Poinski

The Weather Company CEO Forecasts Positive Disruption

Weather Company CEO Rohit Agarwal told me his move almost two years ago to helm the leading forecast company, coming from music streaming company...

27.07.2026 20

Forbes

Megan Poinski

Putting Together An Enterprise Bring-Your-Own-Agent Policy

When Jim Szafranski worked at now-IBM company MaaS360 in the early 2000s, the smartphone revolution began—and employees at all levels wanted to...

23.07.2026 30

Forbes

Megan Poinski

The Strategic CMO: How JLL Blends Tech, Data And Brand

B2B marketing has changed dramatically in the last few years. While the audience for these messages was once limited to business leaders, some B2B...

22.07.2026 30

Forbes

Megan Poinski

From Cost Center To Profit Center: How To Actually Monetize AI In CX

21.07.2026 20

Forbes

Megan Poinski

Reebok CEO Todd Krinsky Played The Long Game—And Is Aiming For A Brand Rebound

After Todd Krinsky graduated from college in 1992, he decided to try his luck in the sneaker business and got a job in Reebok’s mailroom. Thirty...

20.07.2026 10

Forbes

Megan Poinski

Building An AI Strategy That Lasts

It’s widely understood among business leaders today that AI is becoming table stakes. For it to make a difference, there needs to be a strategy for...

09.07.2026 30

Forbes

Megan Poinski

Google’s AI Spam Rules: What Marketers Need To Know

When Andrew Wheeler first got into the SEO business, he fought old-school keyword stuffing: Hiding keywords that are the same color as the website’s...

08.07.2026 30

Forbes

Megan Poinski

The Big Business Of Buying Comebacks

This past weekend marked America's 250th birthday, and it's worth remembering that without taxes, the country might not exist in quite the...

07.07.2026 20

Forbes

Megan Poinski

The Human Side Of AI: Why One Company Turned Its CIO Into A CDO

02.07.2026 30

Forbes

Megan Poinski

Marketing To Billions Of World Cup Fans: Lessons From Lay’s

Hernán Tantardini grew up in Argentina, where soccer was a way of life. But in the U.S., where he’s now the CMO of PepsiCo’s Lay’s and Food...

01.07.2026 30

Forbes

Megan Poinski

Making AI Work For Your Finance Team

Finance departments at any company can be messy, and AI platforms are often pitched as solutions to straighten out problems, create more accurate...

30.06.2026 30

Forbes

Megan Poinski

How CEOs Can Successfully Navigate Today’s Challenges

While we’re all getting accustomed to operating in an environment in which dramatic changes come on a near-daily basis, that doesn’t mean it’s...

29.06.2026 30

Forbes

Megan Poinski

Stop AI Hallucinations From Compromising Your Enterprise Strategy

AI can do a lot, but Cyara CEO Sushil Kumar has always been grounded in what chatbots actually are: “It’s nothing but a glorified autocorrect or...

25.06.2026 20

Forbes

Megan Poinski

The Social Media Stars Reshaping Mainstream Media

24.06.2026 30

Forbes

Megan Poinski

How CFOs Can Move Beyond AI Tasks To AI Strategy

Every CFO and finance department is moving toward AI, but it’s not a direct journey. Financial professionals often have a very different user...

23.06.2026 30

Forbes

Megan Poinski

How A Long-Term CEO Succession Can Pay Off

When a CEO makes the decision to leave their job, most transitions take place over a matter of months. The incoming CEO has some time to learn about...

22.06.2026 40

Forbes

Megan Poinski

The Black Box Problem: CIOs Need Visibility Into AI Agent Behavior

It seems every company is either using AI agents or working to deploy them across their processes. And while the technology is game-changing, one risk...

18.06.2026 40

Forbes

Megan Poinski

Cleaning Up The Murky Window Into B2B Marketing

Tracking the effectiveness of digital B2B marketing has always been difficult. These aren’t always straightforward customer journeys, since clients...

17.06.2026 20

Forbes

Megan Poinski

The CFO’s Guide To Navigating Pay Transparency And Compensation Fairness

Companies need to find the right employees, but they also need to pay them the right amount, which can be a challenge. Even with less job hopping in...

16.06.2026 40

Forbes

Megan Poinski