menu_open Columnists
Megan Poinski

Megan Poinski

Forbes

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

The AI Math To Do Before Laying Off Employees

The AI Math To Do Before Laying Off Employees

In the past year, many companies have made headlines for massive job cuts because of AI automation. And while these cuts have quickly reduced...

yesterday 2

Forbes

Megan Poinski

Marketing Meets Music: How Brands Are Striking The Perfect Melody

Marketing Meets Music: How Brands Are Striking The Perfect Melody

It’s been nearly 45 years since MTV launched, making music videos a part of how people experience music. The craft, messages and distribution of...

previous day 1

Forbes

Megan Poinski

Why Quarterly Reports Aren’t Going Away, Regardless Of SEC Rules

Why Quarterly Reports Aren’t Going Away, Regardless Of SEC Rules

In early May, SEC Chairman Paul Atkins officially announced a proposed rule ending the quarterly reporting requirement for public companies. Under...

tuesday 4

Forbes

Megan Poinski

The Weather Company CEO Forecasts Positive Disruption

The Weather Company CEO Forecasts Positive Disruption

Weather Company CEO Rohit Agarwal told me his move almost two years ago to helm the leading forecast company, coming from music streaming company...

27.07.2026 3

Forbes

Megan Poinski

Putting Together An Enterprise Bring-Your-Own-Agent Policy

Putting Together An Enterprise Bring-Your-Own-Agent Policy

When Jim Szafranski worked at now-IBM company MaaS360 in the early 2000s, the smartphone revolution began—and employees at all levels wanted to...

23.07.2026 8

Forbes

Megan Poinski

The Strategic CMO: How JLL Blends Tech, Data And Brand

The Strategic CMO: How JLL Blends Tech, Data And Brand

B2B marketing has changed dramatically in the last few years. While the audience for these messages was once limited to business leaders, some B2B...

22.07.2026 6

Forbes

Megan Poinski

From Cost Center To Profit Center: How To Actually Monetize AI In CX

From Cost Center To Profit Center: How To Actually Monetize AI In CX
21.07.2026 4

Forbes

Megan Poinski

Reebok CEO Todd Krinsky Played The Long Game—And Is Aiming For A Brand Rebound

Reebok CEO Todd Krinsky Played The Long Game—And Is Aiming For A Brand Rebound

After Todd Krinsky graduated from college in 1992, he decided to try his luck in the sneaker business and got a job in Reebok’s mailroom. Thirty...

20.07.2026 2

Forbes

Megan Poinski

Building An AI Strategy That Lasts

It’s widely understood among business leaders today that AI is becoming table stakes. For it to make a difference, there needs to be a strategy for...

09.07.2026 10

Forbes

Megan Poinski

Google’s AI Spam Rules: What Marketers Need To Know

When Andrew Wheeler first got into the SEO business, he fought old-school keyword stuffing: Hiding keywords that are the same color as the website’s...

08.07.2026 10

Forbes

Megan Poinski

The Big Business Of Buying Comebacks

This past weekend marked America's 250th birthday, and it's worth remembering that without taxes, the country might not exist in quite the...

07.07.2026 7

Forbes

Megan Poinski

The Human Side Of AI: Why One Company Turned Its CIO Into A CDO

02.07.2026 10

Forbes

Megan Poinski

Marketing To Billions Of World Cup Fans: Lessons From Lay’s

Hernán Tantardini grew up in Argentina, where soccer was a way of life. But in the U.S., where he’s now the CMO of PepsiCo’s Lay’s and Food...

01.07.2026 10

Forbes

Megan Poinski

Making AI Work For Your Finance Team

Finance departments at any company can be messy, and AI platforms are often pitched as solutions to straighten out problems, create more accurate...

30.06.2026 10

Forbes

Megan Poinski

How CEOs Can Successfully Navigate Today’s Challenges

While we’re all getting accustomed to operating in an environment in which dramatic changes come on a near-daily basis, that doesn’t mean it’s...

29.06.2026 10

Forbes

Megan Poinski

Stop AI Hallucinations From Compromising Your Enterprise Strategy

AI can do a lot, but Cyara CEO Sushil Kumar has always been grounded in what chatbots actually are: “It’s nothing but a glorified autocorrect or...

25.06.2026 7

Forbes

Megan Poinski

The Social Media Stars Reshaping Mainstream Media

24.06.2026 10

Forbes

Megan Poinski

How CFOs Can Move Beyond AI Tasks To AI Strategy

Every CFO and finance department is moving toward AI, but it’s not a direct journey. Financial professionals often have a very different user...

23.06.2026 10

Forbes

Megan Poinski

How A Long-Term CEO Succession Can Pay Off

When a CEO makes the decision to leave their job, most transitions take place over a matter of months. The incoming CEO has some time to learn about...

22.06.2026 20

Forbes

Megan Poinski

The Black Box Problem: CIOs Need Visibility Into AI Agent Behavior

It seems every company is either using AI agents or working to deploy them across their processes. And while the technology is game-changing, one risk...

18.06.2026 20

Forbes

Megan Poinski

Cleaning Up The Murky Window Into B2B Marketing

Tracking the effectiveness of digital B2B marketing has always been difficult. These aren’t always straightforward customer journeys, since clients...

17.06.2026 10

Forbes

Megan Poinski

The CFO’s Guide To Navigating Pay Transparency And Compensation Fairness

Companies need to find the right employees, but they also need to pay them the right amount, which can be a challenge. Even with less job hopping in...

16.06.2026 20

Forbes

Megan Poinski

How Aetna’s Steve Nelson Pulled Off A Turnaround

When Steve Nelson was hired to lead Aetna in November 2024, he had his work cut out for him. The nation’s third largest commercial health insurance...

15.06.2026 20

Forbes

Megan Poinski

Physical AI: What Companies Need To Know

Yes, AI can improve your writing, analyze your data, help you determine strategy, or mock up designs for a new customer website. But it can also help...

08.06.2026 10

Forbes

Megan Poinski

The VPN Risk Too Many Companies Ignore

We’ve all heard the horror stories of companies hiring full-time remote workers—only to find out later they’re actually based in North Korea and...

04.06.2026 10

Forbes

Megan Poinski

Gaining Visibility In The AI Search Era

AI is revolutionizing everything that marketers accepted as gospel about the online search business. Sure, in years past Google periodically changed...

03.06.2026 10

Forbes

Megan Poinski

The New CFO Mandate: Driving Strategy Through Ambitious AI Adoption

If you’re a CFO, chances are that at the beginning of your career, this job was something else entirely. Modern CFOs are strategists, technologists...

02.06.2026 10

Forbes

Megan Poinski

How CEOs Can Use AI To Speed Up M&A And Integration

M&A deals are up, both in terms of numbers and valuations. Deals with a value of more than $100 million were up 15% February through April of this...

01.06.2026 10

Forbes

Megan Poinski

The AI Risks CISOs Aren’t Talking About Enough

The demands on today’s CISOs are intensifying from every direction. Rapid advances in AI, newly discovered and exploited vulnerabilities, escalating...

28.05.2026 10

Forbes

Megan Poinski

Why Big Brands Are Behind In Creator Marketing

Creator marketing is now a major channel that’s growing faster than the broader advertising market, according to the IAB’s 2025 Internet...

27.05.2026 30

Forbes

Megan Poinski

How To Keep AI From Breaking Your Budget

There’s no question that every company needs to include AI in its tech budget. But as costs climb, it’s worth taking another look at what your...

26.05.2026 20

Forbes

Megan Poinski

How AI Speeds Up Post-Merger IT Integration

After the announcement of an M&A deal, there’s a lot to do. It takes more than a financial transaction to merge two companies. People,...

21.05.2026 20

Forbes

Megan Poinski

The Battle For Brand Attention On Streaming TV

Commercials have always been a part of the television viewing experience. But on streaming TV, the ads often feel more disruptive, oddly placed and...

20.05.2026 10

Forbes

Megan Poinski

How CFOs Should Handle Tariff Refunds

It would be easy to assume that the Supreme Court’s ruling striking down President Donald Trump’s tariffs under the International Emergency...

19.05.2026 20

Forbes

Megan Poinski

How Siemens USA’s New CEO Moved From Legal Advice To Billions In Planned Growth

There are some predictable paths to the CEO’s office, with many climbing the ladder through stints as CFO or COO—jobs that are about both strategy...

18.05.2026 20

Forbes

Megan Poinski

How Indeed Doubled Productivity With AI

14.05.2026 20

Forbes

Megan Poinski

As If! How Savvy Marketers Use ’90s Nostalgia To Capture Gen Z

13.05.2026 10

Forbes

Megan Poinski

How Novo Nordisk’s CFO Is Rebuilding Growth

12.05.2026 20

Forbes

Megan Poinski

The CEO’s Guide To Getting ROI From AI

11.05.2026 20

Forbes

Megan Poinski

What CIOs Need To Know About Legal Liability For Rogue AI Agents

When I first heard about OpenClaw, it sounded amazing. Or, at least I thought it sounded amazing. An AI agent that will run your personal life,...

07.05.2026 20

Forbes

Megan Poinski

Old Brands, New Tricks: Inside Mars’ Digital Marketing Playbook

06.05.2026 20

Forbes

Megan Poinski

How AI Can Transform The CFO’s Office

If you’ve always wanted an assistant but couldn’t justify the headcount, now you can create one (or more) with AI technology. Today’s tools can...

05.05.2026 30

Forbes

Megan Poinski

Why This Third-Generation CEO Says Risk Taking Is Essential

When your family business is the Greatest Show on Earth, there is a lot of pressure to keep everything great—both for your family but also for...

04.05.2026 20

Forbes

Megan Poinski

Why CIOs Must ‘Suck It Up’ And Budget For AI Security

AI and quantum technologies present both opportunity and risk: they can dramatically improve companies' capabilities and accuracy, but they also...

30.04.2026 30

Forbes

Megan Poinski

When Teamwork Drives Marketing Growth

Last year, as Tag Americas’ new CEO Stephen Kiely took the helm, the marketing firm set a goal: 10% year-over-year growth. In order to get there,...

29.04.2026 20

Forbes

Megan Poinski

The Biggest Mistakes CFOs Make When Choosing Payment Tech

While AI can automate more tedious processes in businesses, it’s important to choose the right platforms. Payments can be easily automated, but CFOs...

28.04.2026 20

Forbes

Megan Poinski

A CEO’s Guide To Industry Hopping

27.04.2026 20

Forbes

Megan Poinski

The CIO’s Guide To Agentic AI: How To Move From Experiments To ROI

The latest must-have tech isn’t just AI. It’s AI agents. And while it sounds great in principle to have AI automate routine tasks, many companies...

23.04.2026 20

Forbes

Megan Poinski

How Marketers Can Turn Mountains Of Data Into Intelligence

22.04.2026 20

Forbes

Megan Poinski

From CF-No To Strategic Partner

CFOs have a reputation for control and caution. Some people think their role is to torpedo ideas and tell department heads there isn’t enough money...

21.04.2026 30

Forbes

Megan Poinski