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Megan PoinskiForbes |
In the past year, many companies have made headlines for massive job cuts because of AI automation. And while these cuts have quickly reduced...
It’s been nearly 45 years since MTV launched, making music videos a part of how people experience music. The craft, messages and distribution of...
In early May, SEC Chairman Paul Atkins officially announced a proposed rule ending the quarterly reporting requirement for public companies. Under...
Weather Company CEO Rohit Agarwal told me his move almost two years ago to helm the leading forecast company, coming from music streaming company...
When Jim Szafranski worked at now-IBM company MaaS360 in the early 2000s, the smartphone revolution began—and employees at all levels wanted to...
B2B marketing has changed dramatically in the last few years. While the audience for these messages was once limited to business leaders, some B2B...
After Todd Krinsky graduated from college in 1992, he decided to try his luck in the sneaker business and got a job in Reebok’s mailroom. Thirty...
It’s widely understood among business leaders today that AI is becoming table stakes. For it to make a difference, there needs to be a strategy for...
When Andrew Wheeler first got into the SEO business, he fought old-school keyword stuffing: Hiding keywords that are the same color as the website’s...
This past weekend marked America's 250th birthday, and it's worth remembering that without taxes, the country might not exist in quite the...
Hernán Tantardini grew up in Argentina, where soccer was a way of life. But in the U.S., where he’s now the CMO of PepsiCo’s Lay’s and Food...
Finance departments at any company can be messy, and AI platforms are often pitched as solutions to straighten out problems, create more accurate...
While we’re all getting accustomed to operating in an environment in which dramatic changes come on a near-daily basis, that doesn’t mean it’s...
AI can do a lot, but Cyara CEO Sushil Kumar has always been grounded in what chatbots actually are: “It’s nothing but a glorified autocorrect or...
Every CFO and finance department is moving toward AI, but it’s not a direct journey. Financial professionals often have a very different user...
When a CEO makes the decision to leave their job, most transitions take place over a matter of months. The incoming CEO has some time to learn about...
It seems every company is either using AI agents or working to deploy them across their processes. And while the technology is game-changing, one risk...
Tracking the effectiveness of digital B2B marketing has always been difficult. These aren’t always straightforward customer journeys, since clients...
Companies need to find the right employees, but they also need to pay them the right amount, which can be a challenge. Even with less job hopping in...
When Steve Nelson was hired to lead Aetna in November 2024, he had his work cut out for him. The nation’s third largest commercial health insurance...
Yes, AI can improve your writing, analyze your data, help you determine strategy, or mock up designs for a new customer website. But it can also help...
We’ve all heard the horror stories of companies hiring full-time remote workers—only to find out later they’re actually based in North Korea and...
AI is revolutionizing everything that marketers accepted as gospel about the online search business. Sure, in years past Google periodically changed...
If you’re a CFO, chances are that at the beginning of your career, this job was something else entirely. Modern CFOs are strategists, technologists...
M&A deals are up, both in terms of numbers and valuations. Deals with a value of more than $100 million were up 15% February through April of this...
The demands on today’s CISOs are intensifying from every direction. Rapid advances in AI, newly discovered and exploited vulnerabilities, escalating...
Creator marketing is now a major channel that’s growing faster than the broader advertising market, according to the IAB’s 2025 Internet...
There’s no question that every company needs to include AI in its tech budget. But as costs climb, it’s worth taking another look at what your...
After the announcement of an M&A deal, there’s a lot to do. It takes more than a financial transaction to merge two companies. People,...
Commercials have always been a part of the television viewing experience. But on streaming TV, the ads often feel more disruptive, oddly placed and...
It would be easy to assume that the Supreme Court’s ruling striking down President Donald Trump’s tariffs under the International Emergency...
There are some predictable paths to the CEO’s office, with many climbing the ladder through stints as CFO or COO—jobs that are about both strategy...
When I first heard about OpenClaw, it sounded amazing. Or, at least I thought it sounded amazing. An AI agent that will run your personal life,...
If you’ve always wanted an assistant but couldn’t justify the headcount, now you can create one (or more) with AI technology. Today’s tools can...
When your family business is the Greatest Show on Earth, there is a lot of pressure to keep everything great—both for your family but also for...
AI and quantum technologies present both opportunity and risk: they can dramatically improve companies' capabilities and accuracy, but they also...
Last year, as Tag Americas’ new CEO Stephen Kiely took the helm, the marketing firm set a goal: 10% year-over-year growth. In order to get there,...
While AI can automate more tedious processes in businesses, it’s important to choose the right platforms. Payments can be easily automated, but CFOs...
The latest must-have tech isn’t just AI. It’s AI agents. And while it sounds great in principle to have AI automate routine tasks, many companies...
CFOs have a reputation for control and caution. Some people think their role is to torpedo ideas and tell department heads there isn’t enough money...