10-06-2026SUBSCRIBER EXCLUSIVE

What’s next for Vuori after a $5.5 billion valuation? A three-way stretch

The athleisure brand known for understatement is attempting a high-profile expansion while rivals Lululemon and Nike flounder.

On a sunny Friday afternoon in June, I walk down London’s affluent King’s Road to a two-block stretch that features four athleisure stores.

At Alo, racks of sleek matching sets seem designed for women who post their Pilates workouts on........

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