Babylist built a $750 million registry empire. Now it’s betting on ‘Trump accounts’ for kids

With the launch of Babylist Money, the company is moving beyond the nursery and into long-term financial planning.

Natalie Gordon [Photo: Babylist]

When Babylist’s founder and CEO, Natalie Gordon, was growing up, she wasn’t always excited about opening her Christmas and birthday presents. Every year, members of her family—especially her grandmother—would contribute money to her college fund. Today, she’s grateful they did.

“On a personal........

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