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What new AI design tools mean for brand typography

The bad news: they make your brand appear safe and generic. The good news: brands that distinguish themselves can stand out even more.

[Illustration: FC, forest_strider/Getty Images]

BY williamrichardson1

Anthropic has just announced Claude Design, a tool that lets teams generate and iterate visual design outputs through natural-language prompts. On the surface, it’s hard not to like the proposition: competent layout and typography on demand, fewer blank-page moments and faster shipping for everything from landing pages to pitch decks.

When it comes to typography, it will make design faster, easier and........

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