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How to find the right coach

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22.04.2026

How to find the right coach

The evidence is clear: coaching works. But success largely depends on making the correct choice.

[Source Photos: Freepik]

BY Tomas Chamorro-Premuzic

Human beings are obsessed with change. As large scale scientific studies show, most of us would like to change at least some aspects of our personality, defined as consistent patterns of behaviors or habits that make us who we are and different from others. For example, I’d love to be less impulsive, excitable, or cynical, which is why I have been working on not being myself for many years. Likewise, most individuals want to grow, to develop new adaptations that make them a better version of themselves, and organizations are equally interested in transforming, which typically depends on........

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