Post-World Cup, can host cities turn their investments into long-term social impact?

The problem with social impacts is they can be transitory and soon disappear without deliberate efforts and strategies to sustain them.

[Photo: Mel Musto/Getty Images]

The 2026 World Cup has been a real moneymaker for FIFA. Revenues from TV broadcasting rights, ticket sales, and other commercial sources are projected to amount to nearly $11 billion, making it the most financially successful event in the international soccer governing body’s history.

But what about the cities that hosted the........

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