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Stop building breast pumps to impress investors. Start building them to impress women

There is a meaningful difference between studying your user and being your user.

[Source Images: Adobe Stock]

The wearable breast pump space has never been more crowded. In the last three years alone, dozens of new devices have hit the market, each one positioned as more feature-packed than the last. Night lights. Stronger and stronger suction. Electric charging cases. Massagers and heat, placed with all the anatomical confidence of someone who has never needed to use one during late-night feeding hours, no less examined a woman’s anatomy or the clinical research on breast milk production.

Feature innovation is important for a pitch deck you’re putting in front of investors. But from the inside of a nursing room – whether that’s at home, at the park, or in your employer’s........

© Fast Company