The mom-influencer boom is filling a workplace void

As childcare costs soar and career penalties for mothers persist, more women are turning to family influencing.

[Photo: kromkrathog/Adobe Stock]

It’s become an unfortunate yet well-documented truth that having a baby can impact a woman’s career. A 2025 survey found that 87% of working mothers say they’ve missed promotions or opportunities due to becoming a mom, while 90% of mothers said they had to adjust their career path because of parenthood with 59% changing industries altogether. 

Enter: family influencing, an immersive and sometimes lucrative career path that is surging in popularity among women post-baby. According to a 2025 review published in Sage Journals, over the past five years, there has been a 101.6% increase in........

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