08-14-2026EXPERIENCE ECONOMY

Disney’s D23 fan event started out as a booth at Comic-Con. It’s now bigger than ever

As fans become ever more invested in pop culture, fan conventions keep the cycle going, with Disney and its sprawling universe of IP leading the way.

A Frozen III display at the during a media preview of the D23 Disney fan expo on Thursday, August 13, 2026, in Anaheim, California. [Photo: Jeff Gritchen/MediaNews Group/Orange County Register via Getty........

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