10-08-2026RAPID RESPONSE

Kalshi’s COO thinks prediction markets can beat the polls

Luana Lopes Lara on the company’s $22 billion rise, its fight with state regulators, and why she says Kalshi is fundamentally different from a sportsbook.

[Photo: Alexey Yurenev/Bloomberg/Getty Images]

Prediction markets incentivize truth. Everything else incentivizes clickbait. That’s the core argument Luana Lopes Lara makes for Kalshi, the prediction market platform she co-founded that has gone from $5 billion to $22 billion in valuation in under a year and is now being sued by New York’s attorney general for $36 billion. Lara, the company’s chief operating officer, makes the case that Kalshi is fundamentally different from DraftKings—even though 75% of its volume comes from sports—and........

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